Barnes & Noble Announces Winners of “Believe in Reading” Justin Bieber Concert Sweepstakes
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by BWW News Desk
NOOK Media LLC, a subsidiary of Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, today announced the winners of the "Believe in Reading" sweepstakes. The sweepstakes was part of an exclusive NOOK Media and Barnes & Noble promotion with the Pop/R&B Global Superstar that ran in Barnes & Noble stores from November 8, 2012, to December 24, 2012. Customers and fans who visited the NOOK counter at their local Barnes & Noble store were able to enter for a chance to win The Grand prize, and customers in select cities could also enter for a chance to win two tickets to the show in that city. The promotion also included a Barnes & Noble donation to one of Justin Bieber's favorite charities, Pencils of Promise.
McKenzie Suntzenich of New York was The Grand Prize Winner and received four tickets and a trip to Justin's final concert of this leg of the Believe Tour in Miami, Florida. McKenzie also met Justin at the show, and received a free NOOK HD, the lightest and highest-resolution 7-inch HD tablet available, which came pre-loaded with Justin's latest eBook, Just Getting Started.
"Last night was amazing," McKenzie said the day after meeting Justin at the concert. "Seeing Justin up close was crazy and I got to hug him too and he is even better looking in person. The show was great of course too. He is such an awesome performer and always puts on a good show. Huge shout out to NOOK for making this entire day possible. It was the best day of my life!"
The promotion also gave customers in select cities who visited the NOOK counter at their local Barnes & Noble store a chance to win two tickets to the show in that city, along with the opportunity to meet Justin in person at the show. The local sweepstakes winners were picked from The Following Barnes & Noble stores: The Summit Birmingham (Birmingham, AL); Oviedo Mall (Oviedo, FL); Southlake (Morrow, GA); Metairie (Metairie, LA); Burlington (Burlington, NC); Morrison (Charlotte, NC); Cool Springs (Brentwood, TN); and San Pedro (San Antonio, TX).
As part of the exclusive "Believe in Reading"partnership with Justin Bieber, Barnes & Noble and NOOK donated $50,000 to Pencils of Promise, one of his favorite charities. Pencils of Promise is an organization dedicated to increasing access to quality education, and to help with that goal, Barnes & Noble also donated 1,000 award-winning NOOK Simple Touch eReaders to schools in the U.S. who contributed to the Pencils of Promise Schools4All fundraising campaign.
With almost 700 stores nationwide, Barnes & Noble is the best place for Justin Bieber fans to get all of his Merchandise in one convenient location, including his CDs (Believe, Under the Mistletoe, My World, Never Say Never), DVDs (Never Say Never) and books (Just Getting Started). For more information, fans should visit www.bn.com/JustinBieber.
About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE:BKS) is a Fortune 500 company and the leading retailer of content, digital media and educational products. The company operates 689 Barnes & Noble bookstores in 50 states, and one of the Web's largest e-commerce sites, BN.com (www.bn.com). Its NOOK Media LLC subsidiary is a leader in the emerging digital reading and digital Education markets. The NOOK digital business offers award-winning NOOK products and an expansive collection of digital reading and entertainment content through the NOOK Store (www.nook.com), while Barnes & Noble College Booksellers, LLC operates 674 bookstores serving over 4.6 million students and faculty members at colleges and universities across the United States. Barnes & Noble is proud to be named a J.D. Power and Associates 2012 Customer Service Champion and is only one of 50 U.S. companies so named. Barnes & Noble.com is ranked the number one online retailer in customer satisfaction in the book, music and video category and a Top 10 online retailer overall in customer satisfaction according to ForeSee E-Retail Satisfaction Index (Spring Top 100 Edition).
NOOK, NOOK Store, NOOK Video, NOOK Video Apps are trademarks of Barnes & Noble, Inc. Other trademarks referenced in this release are the property of their respective owners.
About NOOK Media LLC
NOOK reading and entertainment products make it easy to read what you love, anywhere you like with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to the expansive NOOK Store of more than 3 million digital books, plus periodicals, comics, apps, movies and TV shows, and the ability to enjoy content across a wide array of popular devices through free NOOK Reading Apps and NOOK Video apps, available at www.nook.com/freenookapps. NOOK owners receive Always Free NOOK Support in any of Barnes & Noble's nearly 700 bookstores. Find NOOK devices in Barnes & Noble stores and online at www.nook.com, as well as leading retailers including Best Buy, Walmart, Target and many others. NOOK products are available in the United Kingdom through www.nook.co.uk and leading retailers.
About Justin Bieber
Justin Bieber - this weekend's (February 9,2013) host and musical guest of NBC's Saturday Night Live - has amassed over 3 billion views on YouTube, over 51.1 million Facebook fans and more than 34.2 million Twitter followers, making him the #1 most-followed person on Twitter. Bieber just became the first artist in history with five #1 albums before his 19th birthday as his BELIEVE ACOUSTIC album debuted last week at #1 Soundscan. His 2012 album BELIEVE (Island Def Jam) exploded to #1 in 30 countries including top markets such as the United States, United Kingdom, Canada, Australia and Brazil. The platinum album's first two singles "Boyfriend" and the #1 radio SMASH "As Long As You Love Me" feat. Big Sean are both multiplatinum. Bieber's current Believe World Tour sold out in 45 minutes and is the #1 grossing tour in the world according to Billboard magazine. "Beauty And A Beat," which features Nicki Minaj, recently smashed the VEVO record for the most watched music video in 24 hours delivering 10.6 million views. The video is currently at more than 155 million views since its VEVO premiere on Friday, October 12.