Sony Powers JIMMY KIMMEL LIVE Concert Series

Sony Electronics today announced the launch of a year-long relationship as the official concert series partner of the ABC late night hit, Jimmy Kimmel Live, which airs at 11:35pm/10:35pm CT. UM, a division of IPG Mediabrands, negotiated the deal which begins on March 19 with T.I. as the first performer on JKL's Sony Studio Stage in Hollywood, CA.

Starting today, Sony will be both powering the "Jimmy Kimmel Live" broadcast and Concert Series with their products. Sony will also be providing their award winning Digital Imaging products to tenT.I.concert-goers attending the performance on the outdoor Sony Stage. These fans will be able to use these devices to film the concert from the crowd, creating the first evercrowd sourced coverage of a "Jimmy Kimmel Live" performance. This eventwill live on the newly launched Jimmy Kimmel Live Music Youtube Channel.

Throughout the relationship, Sony will showcase new products in the Jimmy Kimmel Live show with multiple custom integrations. State of the art Sony products and technology will also be integrated into the brand new indoor and outdoor Sony Stages, which will house a total of 146 concerts during the relationship, allowing musical artists to perform on the most technologically advanced stage in late night. Sony will enhance the Jimmy Kimmel Live studio with the latest in innovations and trick out the green room with the most premium consumer electronics.

The relationship represents a blend of music and technology that creates a custom platform for Sony Electronics and its sister divisions, including Sony Music Entertainment and Sony Pictures Entertainment.

"Teaming up with Jimmy Kimmel Live reinforces Sony's vision for synergy among consumers of entertainment and technology, and demonstrates Sony's desire to reach those consumers through more engaging, custom platforms," said Phil Molyneux, president and COO of Sony Electronics."Sony is the only company that can take consumers from the lens, the studio, and the set to the living room for the ultimate entertainment experience."

Danny Kaplan, SVP, Client Business Partner, UM explained, "This collaboration leverages a platform that resonates with the passions of Sony's key consumers and maximizes impact by integrating product messaging into the fabric of the program."

The deal is perfectly timed to coincide with Jimmy Kimmel Live's recent ascendance in the 11:35pm timeslot, which has led to its highest ratings to date.

Doug DeLuca, Jimmy Kimmel Live's Co-Executive Producer stated, "Jimmy Kimmel Live is dedicated to producing the best content possible. Be it comedy or music, we focus on creating a spectacular viewing experience for our audience on all platforms. Sony is best in breed when it comes to tools for content creation so it is a natural for us tojoinforces."

ABOUT SONY ELECTRONICS
Headquartered in San Diego, Sony Electronics is a leading provider of audio/video electronics and information technology products for the consumer and professional markets. Operations include research and development, design, engineering, sales, marketing, distribution and customer service. Sony is noted for a wide range of consumer audio-visual products, such as the BRAVIA LCD and 3D high-definition televisions, Cyber-shot digital camera, Alpha Digital SLR camera, Handycam camcorder and Walkman personal stereo. Sony is also an innovator in the IT arena with its VAIO personal computers, Reader devices and Sony Tablets; and in high-definition professional broadcast equipment, highlighted by the XDCAM HD and CineAlta lines of cameras and camcorders, and the SXRD 4K digital projector. For more information, visitwww.sony.com/newsor join the Sony Community: www.sony.com/blog;www.facebook.com/SonyElectronics;www.twitter.com/SonyElectronics; www.youtube.com/SonyElectronics; andwww.pinterest.com/SonyElectronics.

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