In the wake of Super Bowl XLVII, some will remember which commercials were the best as much as The Game itself. With this year's ads prompting emotions ranging from laughter to tears, prime among them was a 30-second spot for Coca-Cola utilizing the song "Give a Little Bit" as its soundtrack a song written and composed by Roger Hodgson and originally released in 1977 by Supertramp, the iconic rock band he co-founded. This new recording is Hodgson's latest version of his classic hit, which is now available on iTunes.His latest release Classics Live can be found on iTunes as well, or at www.rogerhodgson.com.
The Coca-Cola "Security Cameras" Super Bowl ad was the most watched post-game commercial on the NFL's own website, with views exceeding a quarter-million. Combining the sounds of "Give a Little Bit" with images captured by security cameras around the world, the spot prompted Hodgson to comment "The images in the ad go well with the meaning of my song. It's just one of those songs that has a profound yet beautiful and simple message 'give a little bit' and show you care. I know it is giving to others that makes me happy. If we could all 'give a little bit' each day, we would make the world a better place."
"Give a Little Bit"has been used to help raise support for many charities Worldwide and remains a favorite of millions of Hodgson fans around the globe. It has become a unifying anthem that brings out the best in people whether it's the 60,000 strong Wembley Stadium audience that rose to its feet to sing along with Hodgson at the Princess Diana tribute concert in 2007, or any of his other concerts that he gives around the world today the song reminds us of the better part of ourselves and inspires us to express it.
A live version of "Give a Little Bit" is available on Roger's latest CD release, Classics Live - a spectacular collection of live performances from acoustic, band, and orchestra shows recorded on his 2010 world tour. Fans the world over have also been thrilled with the CD's new versions of unforgettable hits such as "Take the Long Way Home," "Give a Little Bit," "Hide in Your Shell," "Breakfast in America," "Only Because of You," "Lord is it Mine,""The Logical Song,""School," "Dreamer," "Two of Us," and "It's Raining Again." Hodgson will launch the latest leg of his ongoing Breakfast in America Tour on March 22 in Clearwater, Florida with shows for 2013 spanning the US, Canada, Australia, the UK, and Europe.
Hailed as one of the most gifted composers and lyricists of our time, Hodgson helped define a generation of progressive rock, and wrote and sang Supertramp's most globally successful and enduring anthems timeless songs that helped the band sell well over 60 million albums to date. Audiences are once again experiencing The Magic and spirit that Hodgson created with Supertramp.