The Ram Truck brand continues its successful "Road to the Ram Jam" all-star country music series with the first of five charity auctions where each participating artist will auction off their 2012 Ram 1500 Laramie Longhorn truck to benefit a charity of their choice.
Starting at 1 p.m. EST Tuesday, Jan. 22, fans can bid for Kellie Pickler's Ram 1500 Laramie Longhorn truck with all the proceeds from the auction benefiting the USO Warrior and Family Care program, a comprehensive long-term effort designed to help the nation's wounded, ill and injured troops, their families and caregivers navigate through the challenges of recovery. To get more information on the charity auction hosted on eBay Giving Works and to bid on Pickler's truck, visit www.ebay.com/roadtoramjam.
As part of the Road to the Ram Jam series, all five participating artists - Kellie Pickler, Brantley Gilbert, Billy Currington, Zac Brown Band, and Easton Corbin - received a one-year lease on a 2012 Ram 1500 Laramie Longhorn truck. Those trucks will be auctioned off in the next three months with all proceeds benefiting a charity of each artist's choice. Fans will have two weeks to bid on each artist's truck.
Gilbert's truck will go up for auction Feb. 5 with all proceeds benefiting Iraq and Afghanistan Veterans of America (IAVA). Currington follows Gilbert on Feb. 19 with proceeds benefiting Team Rubicon, Zac Brown Band on March 5 with proceeds benefiting Camp Southern Ground, and Corbin on March 18 with proceeds benefiting the Freedom Alliance Scholarship Fund.
"Ram was proud to partner with these five great country music artists on the 'Road to Ram Jam'," said Fred Diaz -President and CEO - Ram Truck Brand and Chrysler de Mexico. "It is nice to know how much they each loved driving their trucks and now we wholeheartedly encourage Ram truck and country music fans to support the auctions and the wonderful charities they benefit."
"I love everything there is to love about my Ram Truck," Pickler said. "And I have to be honest I am a little sad about giving it up, but it's for a great cause and we really want to raise a lot of money for the USO, so please log on and bid."
"USO Warrior and Family Care provides services that help our heroes heal with honor," added Kelli Pendleton, programs manager for USO Fort Campbell. "We are so grateful to Kellie for thinking of the USO and the work we do to support our nation's wounded, ill and injured as well as to Ram and everyone who casts their bids in support of such a worthwhile initiative." To learn more about USO Warrior and Family Care visit http://uso.org/warriorandfamilycare.
The Road to the Ram Jam series was the ultimate country music fan experience. It helped bring fans closer to some of their favorite artists with exclusive video content, the opportunity to win prizes, free music downloads, as well as a chance to enter to win trips for two to the exclusive Ram Jam concert. The invitation-only 2012 Ram Jam concert event, held on Dec. 29 in Nashville, Tenn., was a huge success with performances by all five participating artists. Those who missed the live stream of the concert event on Ram Country on Yahoo! Music can go to http://music.yahoo.com/programs/ram-country/ and check out some of the highlights from the night.