Nikon & Warner Music Announce 3-Day Live Music Residency at South by Southwest

"The Warner Sound Captured by Nikon" is presented by Nikon, Inc., with additional sponsorship provided by TIGI Haircare. TIGI's Bed Head is proud to return as the official hair care partner of "The Warner Sound Captured by Nikon," providing fans the opportunity to primp before they rock out at the show. Billboard joins this year as "The Warner Sound Captured by Nikon's" official media partner.

Follow @thewarnersound on Twitter (http://twitter.com/thewarnersound) for up-to-the-minute news about WMG's SXSW showcases at "The Warner Sound Captured by Nikon" and join the conversation by using the official hashtag #NikonWarnerSound.

(SCHEDULE BELOW)

ABOUT NIKON: Nikon, At the Heart of the Image. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the Nikon 1 advanced camera with interchangeable lens system. In 2012, production of NIKKOR lenses surpassed 75 million, creating a new milestone in Nikon's heritage of superior optics. For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities. Connect with Nikon and other photographers on Facebook at http://www.facebook.com/nikon and get the latest news and information from Twitter by following @NikonUSA.

ABOUT WARNER MUSIC GROUP: With its broad roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, East West, Elektra, Nonesuch, Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Bros. and Word, as well as Warner/Chappell Music, one of the world's leading music publishers, with a catalog of more than one million copyrights worldwide.

"THE WARNER SOUND CAPTURED BY NIKON"
Live @ SXSW March 12^th - 14^th

LINE-UP

EVENING SCHEDULE

TUESDAY, MARCH 12^TH
Macklemore & Ryan Lewis, Action Bronson, Rockie Fresh, Icona Pop, Blondfire, Charli XCX, and Sirah

WEDNESDAY, MARCH 13^TH
Paramore, Tegan and Sara, twenty | one | pilots, The Rubens, Skaters, and Kitten

THURSDAY, MARCH 14^TH
The Flaming Lips, Alt-J, The Joy Formidable, Frightened Rabbit, Atlas Genius, Surfer Blood, and Guards

DAYTIME SCHEDULE

WEDNESDAY, MARCH 13^TH
Fitz & the Tantrums, Bonaparte, Saints of Valory, Ashley Monroe

THURSDAY, MARCH 14^TH
Lianne La Havas, Delta Rae, Wild Feathers