As of today, January 1st, 2013, Mehr! Entertainment will take over major share-holding of the renowned Hamburg concert organizer a.s.s. concerts & promotion GmbH. This move enables the Duesseldorfer Mehr! Entertainment Group to further expand its portfolio with the segment of concerts in the German speaking area and thus to strengthen its position as leading supplier of first-class live entertainment. As Full Service provider, Mehr! Entertainment offers the entire range from ticket purchasing to the live event itself for a variety of products - from Shows, Theatre, Opera and Musical, even to Adventure Exhibitons and, in future, Rock-Pop Concerts.
"Our participation in a.s.s. concerts & promotion GmbH, one of the largest and most experienced concert organizers in Germany, broadens the entire orientation of Mehr! Entertainment to a level that satisfies our demand to provide our audience with as wide a range of entertainment as possible. The competence of each single company within the Group guarantees continuous growth in the fields of Musical, Tour Productions, Exhibitions, Rock-Pop and Heavy Metal," says Maik Klokow, General Manager of Mehr! Entertainment Group.
The activities of a.s.s concerts & promotion GmbH will also enrich Mehr! Entertainment's venues and support their constant expansion, including the new theatre which will be built in Hamburg's Grossmarkt .
a.s.s concerts & promotion GmbH has its Headquarters in Hamburg. For the past 26 years, it has been one of the most established and successful tour producers in Germany. The company was founded in 1979 by Dieter Schubert and has been managed as joint limited company with Michael Bisping since 1986. The Managing Proprietors will jointly continue to conduct the operative business within a.s.s. GmbH.
Since its foundation, the company has continued to grow and expand. Next to its core business in the Rock and Pop segment, a.s.s. GmbH also calls the Metal division Dragon Productions and the Gala- and Event company K-Musix its own. a.s.s. concerts and promotion GmbH currently has just under 30 employees at their HQ in Hamburg, in Cologne and South Tyrol.
"We are pleased to have found a partner in Mehr! Entertainment who shares our ideas, our Visions and our company culture. It is good to have a leading entertainment company at our side after 26 years of fighting as "lone warrior", says Michael Bisping, General Manager at a.s.s. concerts & promotions GmbH. "Together we will produce future tours for established performers, we will sustainably support young acts and drive towards new targets."