MTV and hip hop superstar Lil Wayne have partnered for the global premiere of his new music video "No Worries" featuring Detail, the first single from his upcoming album I Am Not A Human Being, Part 2, across its various TV and digital screens. The global partnership positions "No Worries" to reach more than 600 million households around the world via MTV's global network of more than 60 channels and over 300 digital media properties in 150+ territories. In the US, the video will debut today, November 21, 2012 at 7:53 p.m. ET on MTV during the MTV News special "MTV First: Lil Wayne." Fans around the world will be able to watch the video and interview at http://lilwayne.mtv.tv.
When asked about his first global video premiere, Lil Wayne remarked, "I am happy once again to partner with MTV to bring a slice of my music to their worldwide audience. I look forward to sitting down with Sway on Wednesday evening and hearing what the fans think of my latest video, 'No Worries'."
"MTV First: Lil Wayne" will kick-off with the Grammy award winning artist introducing the music video on-air before sitting for an exclusive 30-minute interview with MTV News' Sway Calloway. Fans worldwide can begin submitting questions immediately via Twitter using the @MTVNews handle and hash-tags #AskWayne and #MTVFirst.
The video will premiere across MTV's digital screens at 8:00 p.m. ET premiere, including MTV Hits, MTV Jams and mtvU, and go into regular rotation on MTV2 and AMTV overnight. Lil Wayne first previewed "No Worries" during his performance at the "2012 MTV Video Music Awards" with 2 Chainz.
Lil Wayne is President of Cash Money Records and CEO of Young Money Entertainment, home to a bevy of artists including platinum acts Nicki Minaj and Drake. In September 2012, he eclipsed Elvis' record for the number of chart appearances on the Billboard Top 100 chart with his 109th entry. Beyond music, Weezy launched his Trukfit clothing line in 2012, appeared on ESPN as a guest analyst for "First Take" and "The X Games," and served as a special guest interviewer for "ESPN Sunday NFL Countdown." In addition, he has partnered with Mountain Dew for the "DeWeezy Project," which recently opened a skate park for kids in his hometown of New Orleans, Louisiana.
MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV, a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms.