LG Mobile today announced it will continue a partnership with House of Blues Entertainment to showcase a second phase of the "LG Ones to Watch" campaign. The program which launched in May, uses a series of intimate concerts to bring fans together with their favorite bands and mobile technology. A unique experience, "LG Ones to Watch" blends the latest emerging talent, including six new acts lined up for the second phase, with the newest LG mobile devices.
"The program's successful ability to excite and engage fans through music and technology
reaffirms LG's commitment to supporting innovation, talent and fresh perspectives," said Carl
Brown, Director of Trade Marketing for LG Mobile. "We are excited to take the program one
step further by engaging fans with call-to-action initiatives like LG ecoMobilization, which
"This multi-market campaign combines the power of live music, mobile technology and
shared brand engagement to introduce LG's products to new audiences, commented Russell
Wallach, President of Live Nation Network. "Mobile communication is a major part of the
fan experience at our venues and we're thrilled to partner with LG in offering the next phase
of this innovative series of events."
As part of the second phase, "LG Ones to Watch" will be supporting LG ecoMobilization, an
innovative mobile phone recycling initiative that aims to reduce the amount of discarded e-waste which ends up in landfills each year. Concert attendees at designated STS9 shows are encouraged to bring all used mobile phones and/or handheld devices with them for on-site recycling donations.
For each eligible device recycled, LG Mobile will donate $2 to Rock Against Cancer. The non-profit organization aims to support the emotional needs of young cancer patients with music therapy and innovative music, and was chosen as the charity of choice by "LG Ones to Watch" musical group STS9 who are avid supporters.
For more information on LG ecoMobilization please visit: http://www.ecomobilize.com/
Engaging attendees in an intimate concert experience, the "LG Ones to Watch" series takes
place at well-known venues around the country. Through the LG Text-2-Win contest,
exclusive codes are distributed to audiences for opportunities to instantly win prizes, including
artist merchandise. Concert goers also will have opportunities to interact with the latest LG
devices via hands-on demonstrations. Additionally, exclusive coupons to receive discounts on
featured LG products will be distributed to fans at select concerts.
Fans also are encouraged to visit the "LG Ones To Watch" micro site where they can read
more about the Ones to Watch artists, listen to featured videos, purchase official artist
merchandise and find out additional information about the "LG Ones to Watch" program
including the full concert schedule.