KISS Slots Premiere for Millions of Online Casino Players

Williams Interactive LLC, a wholly owned subsidiary of WMS Industries Inc. (NYSE:WMS), announced today that the Company's first KISS online slot theme, KISS: Shout it Out Loud!, is now available to Williams Interactive's Remote Game Server customers. The KISS brand comes to life for online casino players as part of a deal brokered by Live Nation Merchandise.

Featuring the legendary music from one of the world's most recognizable rock bands, the stunning new KISS: Shout it Out Loud! game offers slot players their first chance online to enjoy WMS' popular Colossal Reels game engine. The Colossal Reels games that have proven extremely popular in land-based casinos around the world are now accessible online with a rockin' reel dynamic never before seen online that offers 100 lines of volatile slot excitement for the price of just 50 lines!

KISS: Shout it Out Loud! combines a 5x4 reel set side-by-side with a colossal 5x12 reel set, where oversized Starchild and Demon symbols increase the chance at multiple high symbol wins at a time. Fill any reel with WILDs on the main reel set and they'll replicate and expand to fill all 12 symbols in the corresponding reel of the colossal reel set. In the free spin feature round, played to the tune of your favorite KISS songs, one or more WILD symbol on the main reel set will nudge to fill that reel with WILDs before replicating to fill every position on the same reel of the colossal reel set with WILD symbols.

Daniel Eskola, Head of Gaming for Unibet, said, "It is not every day you can offer your players the excitement of a KISS rock concert within a casino game. We are thrilled about adding KISS: Shout it Out Loud! to our offering, and are looking forward to our players reactions to this combination of iconic rock legends and the distinctive Colossal Reels game engine."

Co-founders of KISS Paul Stanley and Gene Simmons added, "We've been bringing the KISS experience to fans around the world for the past 40 years, and are excited to add online gaming to the list of ways fans can enjoy KISS. We're blown away by this new rock and roll slot game - Williams Interactive has released a game that captures the energy of KISS to engage online gamblers in an exhilarating, unique way."

In addition to launching the Colossal Reels game engine online, KISS: Shout it Out Loud! represents the debut of the Williams Interactive Enhanced Sound Presentation (ESP) technology, offering the Company's highest sound bit rate to date to create the best possible music experience online for players looking to enjoy KISS classics like Detroit Rock City and Rock & Roll All Night during base game and feature rounds.

Orrin J. Edidin, President of WMS Industries Inc. and CEO and President of Williams Interactive LLC, said, "Providing the unbeatable thrill of KISS slots to our Remote Game Server customers is another example of our ability to offer exciting branded content through multiple channels in the global iGaming industry. The globally celebrated KISS brand and music plus the overwhelmingly successful Colossal Reels play mechanic is sure to be a hit, and we are eager to see how the millions of players at our remote game server customers' casinos embrace this electrifying new gaming experience."