HANSON is proud to announce the first two legs of their North American tour in support of their highly anticipated fifth record, Shout It Out. The announcement of the tour follows a whirlwind week of excitement for the band’s debut single, “Thinking ‘Bout Somethin’” which was released to digital outlets last Friday in conjunction with the premiere network television performance of the song on the Late Show with David Letterman, and the music video debut on Myspace, garnering praise from fans and critics alike including Perez Hilton, MTV, Entertainment Weekly, Absolute Punk and Salon. The video, featuring “Weird” Al Yankovic, was viewed over a million times in the first few days of release, and is still rising. The exuberant homage to classic film The Blues Brothers, recreates an iconic scene where the band’s soulful music incites over 300 people to dance in the street.
Billboard said that Shout It Out represents some of the band’s “most soulful work ever committed to record”, while Salon hailed that the new single “may be their finest moment yet”, Entertainment Weekly praised “Thinking ‘Bout Somethin’” as “a delicious, catchy slice of pop-soul”, and Idolator predicted, “don’t be surprised if there’s a Hanson revival in 2010”.
The first leg of the Shout It Out Tour begins July 21 with support from Rooney, and covers the east coast, south and midwest. The second leg, featuring A Rocket To The Moon, covers the southwest and west coast and begins September 14. The Shout It Out Tour also provides a platform for HANSON to continue their passion and support for independent music by partnering with OurStage to host an opening band contest in each market, where local indie artists can compete for the chance to share the stage with the band. Ben Campbell, CEO of OurStage, said “We are honored that HANSON approached OurStage to find emerging artists to perform as opening acts at local stops of their tour. HANSON has been a leader in the music industry for a long time as musicians and by running their own label, paving the way for other emerging artists seeking to make a name for themselves.”
HANSON is also excited to announce their partnership to create dynamic live streaming content with Livestream.com, beginning tonight with the band’s sold-out, five-night concert series at New York’s Gramercy Theatre. Each concert will feature the band performing one of their albums in its entirety, leading up to the worldwide debut of Shout It Out on the final night. The live streaming concert series will be viewable by the public on Hanson.net and Livestream.com as well as MSN.com. The live broadcast gives fans around the world the opportunity to be a part of the career-spanning event, and begins a series of exciting live streaming content to be continued throughout the rollout of Shout It Out.
“Our band has always been fuelled by a dynamic relationship with our fans, and the launch of live content with Livestream is going to open a new door for us to engage music fans wherever they are in real time through Livestream’s player which can be embedded anywhere from Facebook to Twitter and turn a broadcast into an online conversation,” said Taylor Hanson. Isaac added, “The live platform is where we think the future is for artists who want to really engage their fans.”