Bach to Rock (B2R), America's music school for students of all ages, announced today that it has signed a franchise agreement with local husband and wife team David Leonard and Ellen Good, of Kennett Square, Pa., to open the first Bach to Rock school in the Philadelphia area. The location is scheduled to open in early summer 2013 in Philadelphia's Main Line corridor.
"At Bach to Rock, we've experienced tremendous success serving the greater Washington, D.C. area, and we are excited to expand our footprint to Pennsylvania. This is our seventh franchise unit in development since we began to franchise the concept earlier this year and we couldn't be more excited," said Brian Gross, president of Bach to Rock. "We are confident that the Philadelphia metropolitan area, with its thriving music and arts scene, will embrace the teaching methodology and philosophy of Bach to Rock, which is learning to play music while having fun."
For Leonard and Good, music has been a part of their lives since high school. Leonard has been interested in education as a second career for nearly 15 years, having been certified as a public school teacher. Both he and his wife owned their own businesses for more than 20 years before deciding to combine their love for music and education and open their first Bach to Rock.
"As life-long music lovers, we are thrilled to bring Bach to Rock's unique teaching methods to families in the Philadelphia area," Leonard said. "We love Bach to Rock's focus on a wide range of instruments and variety of music, from 60s rock classics to contemporary artists like Taylor Swift and One Direction. When students are passionate about the music and instruments they're learning to play, they have more fun and will dedicate the time needed to practice."
Leonard, a United States Army veteran who served in Korea in the 1960s, is taking advantage of B2R's veteran incentive program, which launched in March. As part of the program aimed to create more entrepreneurial opportunities for veterans, Bach to Rock waives its franchise fee and offers a 50 percent royalty fee reduction for the first year of operation for all honorably discharged veterans. The total savings is estimated at approximately $49,000.
"We love that Bach to Rock encourages people coming out of service to become entrepreneurs through its veteran incentive program," Leonard added. "Music brings us joy and we never had the opportunity to develop it into something full-time until now."