"Cold Storm," a reflective ballad that morphs into an upbeat dance track, has been slated for digital release through iTunes and other online distributors on January 22, 2013. Emerging recording artist, Brandon Apollo - who also wrote and produced the track - has announced that he will donate 100% of the proceeds of the release to charity. Apollo has said he feels connected to the victims of Hurricane Sandy, having once been a victim of unfortunate circumstances himself.
"Right now, I have an amazing life. I can see the Statue of Liberty, the Empire State Building and the Freedom Tower all from my couch; and I'm lucky enough to be able to do what I love day in and day out now, but it wasn't always sunshine and rose petals," said Apollo. "I've been through some very tough times. There was a time when I had to ride the subway all night just to avoid catching hypothermia. During that period of my life, I was extremely broke and hungry.
"One day, I walked by a bakery in Grand Central Station. It smelled so amazing; but I didn't even have enough money in my pocket to get a piece of bread. So, I just had to ignore the hunger and keep it moving," said Apollo. "Those were some pretty Extreme circumstances; so I know how it must feel for the victims of the hurricane who lost everything. When things are that bad, every little bit helps. If this release of 'Cold Storm' can give a little bit of help to even one victim of Sandy, then it was a complete success."
Apollo drove himself to New York City from rural Illinois in 2008 to pursue a career in music, which had always been his childhood dream. He soon found himself living in the most expensive city in America at the beginning of what would come to be known as the Great Recession. Unemployment became an unavoidable reality for Apollo; and as the financial world continued to crumble, so did his footing. He eventually hit rock bottom, and it was ironically on one of the coldest days of the year.