More than 400,000 fans voted online and now three finalists DJ Jena Red of Pasadena, Cali., representing the Big Mac and West region; DJ Arty J of St. Louis, Mo., representing the Double Quarter Pounder with Cheese and Central region; and DJ Element of Brooklyn, N.Y., representing the Angus Third Pounder and East region will compete before a panel of industry legends, who will rate them on mixing skills, technique, performance flow and crowd appeal. Ultimately, only one will be crowned the 2013 Flavor Battle champion.
"We are pleased to have such an incredible mix of musical talent join us for the McDonald's Flavor Battle finale," said Rob Jackson, McDonald's U.S. marketing director. "McDonald's is committed to supporting programs that are meaningful to the communities we serve. We're happy to offer Flavor Battle to promising DJs, as it offers these unique artists a national platform to connect with communities everywhere through good music and our tasty big burgers."
Flavor Battle launched in 2009 as an extension of McDonald's 365Black initiative. McDonald's 365Black platform was created to celebrate the pride, heritage and achievements of African-Americans year round.
McDonald's USA, LLC, is the leading foodservice provider in the United States offering a variety of wholesome foods made from quality ingredients to more than 26 million customers every day.Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by local businessmen and women. Customers can now log online for free at any of the 11,500 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit http://www.mcdonalds.com,or follow us on Twitter (@McDonalds) and Facebook (Facebook.com/McDonalds) for updates on our business, promotions and menu items.
The following trademarks used herein are owned by McDonald's Corporation and its affiliates: 365Black, Angus Third Pounder, Big Mac, Double Quarter Pounder with Cheese, Flavor Battle and McDonald's.
SOURCE McDonald's USA, LLC