Academy of Country Music, ACM Experience
The Academy of Country Music announced today four high-profile brand partnerships with Cabela's, Dr Pepper, Kraft and RAM Trucks that will enhance fan participation and attendance at the free, open-to-the-public ACM EXPERIENCE, a family-friendly country music lifestyle event held April 5-7, 2013 at The Orleans Hotel and Casino in Las Vegas.
"We're excited that some of America's most well-known brands have partnered with the ACM to create engaging and unique experiences for fans," said Teresa George, Senior Vice President, Brand Integration and Strategic Partnerships for the Academy of Country Music.
ACM & Cabela's Great Outdoors Archery Event
Luke Bryan, co-host of the 48th Annual Academy of Country Music Awards, will host the ACM & Cabela's Great Outdoors Archery Event at THE ACM EXPERIENCE, a unique event from 10:00am-11:30am PT on Saturday, April 6th that will bring together country music artists, military personnel and fans in an archery exhibition featuring 3D and traditional targets. ACM Awards nominee Jason Aldean, country music artists Kix Brooks, Easton Corbin, Chris Janson, Justin Moore, Jon Pardi and Thomas Rhett and A&E's "Duck Dynasty" stars Willie Robertson and Jep Robertson will test their skills and knowledge on bow hunting, using Cabela's state-of-the-art archery equipment. A special "Fan Zone" will allow the public to be close to the action and also to test their bow hunting skills with Cabela's Pro Staff from noon-2:00pm PT. The Fan Zone is free and open-to-the-public and is located at THE ACM EXPERIENCE in the East Parking Lot of The Orleans Hotel and Casino.
Diet Dr Pepper Red Carpet Experience
Fans can sample the One of a Kind taste of Dr Pepper, Dr Pepper TEN and Diet Dr Pepper and get their time in the spotlight at the Diet Dr Pepper Red Carpet Experience, a special photo area duplicating the red carpet arrivals line at the Academy of Country Music Awards. Country music artists Craig Campbell and Thomas Rhett will be featured guests at the Diet Dr Pepper Red Carpet Experience where they will sign autographs and take photos with fans.
Kraft Country Kitchen
You don't want to miss the delicious food trucks and vendors at the Kraft Country Kitchen, complete with over 13 food vendors, relaxing backyard picnic area, and of course, the world-famous Oscar Mayer Weinermobile.
RAM Ride and Drive Arena
Fans attending THE ACM EXPERIENCE will have the opportunity to "ride country" on a free, 25,000-square-foot interactive Ram Ride and Drive test track. The one-of-a-kind Ram outdoor course pairs riders with professional drivers so fans can experience firsthand the performance, capabilities and competitive advantages of Ram 1500 pickup trucks, the 2013 Motor Trend Truck of the Year. The Ram Ride and Drive is comprised of several obstacles, including a thrilling 13-foot climb where passengers experience the traction capabilities of a Ram pickup truck when driving over a 30-degree angle Ram Mountain. Fans attending the Ram experience will also see one of the most feared opponents on the monster truck racing circuit, the RAMINATOR. Weighing in at an incredible 10,300 pounds, the Ram-sponsored race truck is powered by a 2,000 horsepower HEMI engine and stands 10 feet tall and 13 feet wide. At select times during the Ram experience, the RAMINATOR will fire up and perform, smashing rows of junk cars. Country fans will be able to take a ride in the RAMINATOR ride truck and have autographs signed and photos taken with championship driver Mark Hall in the Ram Ride and Drive arena. Easton Corbin and Thompson Square will be signing autographs in the Ram Ride and Drive arena during the weekend as well.